Week13 1.6.1

Marshall McLuhan & Raymond Williams talk about very different theorists of media.But between McLuhan and Williams is different.McLuhan says new media change everything.Williams tells media can only take effect through already present social processes and sustain existing power relations.There are the status of McLuhan and Williams.One thing is Mainstream of media studies played technological elements medium has.And Williams and Mcluhan carried out their influential work in the 1960s and 1970s.Marshall McLuhan’s major works are “The medium is the message” and “global village”.People call opposite of popular culture 'Central culture'.What does mean central?I think it comes from people’s an idea.Central likes traditional and good.But I think popular also is good.Culture never comes into popular.

Week13 1.5.5

The ‘culture industry’, the end of democratic participation and critical distance, is Strinati and Alan Meek.Mass society critics feared four things.First, the debasement and displacementSecond, the erosion of high cultural traditionsThird, loss of the ability of these cultural traditions to comment critically on society 's valuesLast, the indoctrination and manipulation.Totalitarianism is Fascism and Stalinism.It appears upon standardization, political indoctrination.And people are controlled 3S, sex, screen, sports.In those days popular culture grows up!!!Because of viewer are getting more.The ‘mere’ consumer comes from tyranny of market.I think couch potato is good case.Active looking back to a pre-mass culture are the recovery of community, the removal of central authority, control, online publishing and virtual communities.The Brechtian avant-garde and lost opportunitiesv are Bertolt Brecht and Walter Benjamin.Bertolt Brecht says the Radio as an apparatus of communication.He also speaks two-way channels of communication in radio.I think nowadays radio web service offers listener to bring into relationship.Web service is real-time. So listener can send their tales that time.Walter Benjamin talks about “aura”.The “aura” means quality or feeling that seems to surround a person or place or to come from them.

Week12 1.5.1

1 The question - One is to kill TV - by Jaron Lanier - Celebrate as overcoming -> Negative limits, oppressive feuture -> Dominant analogue meida - Superiority of new meida -> Retro spective projections -> Post-hoc rationalisations of change

2 the technological imaginary - Psychonalaytic theories - The imaginaire -> Jcques Lacan -> 'real' & 'symbolic' -> Not refer poetic activity of fantasizing - Understanding the conditions -> Seeing values a culture -> Understanding how the concentrate object## The second subject is 'The discursive construction of new meida'.

3 What is discursive- Language doesn't merely describe a pre-given reality. - Language is operating such as microscopes, telescopes and camera elaborated.:: a sense of repetition in how media change - deja vu - the contextual meaning of deja vu:: Determine the kind of media:: Discursive construction of new meida

What is old media? Is it photography or Television ? Somebody hate Television. Because they think television is foolish box .Right, New media like interactive art or game is excellent. However, Television is also excellent because it express many stories through moving image.

Week11 1.4.3~4

1. The return of the middle ages and other media archaeologies

-Kevin Robins:
:images now concerns not digital futures.
:to be antique and forgotten media( the panorama. the camera . the stereoscope)
:image->history

-The ludic(cinema and games)
:1900-1920 :panorama(real &fake using films)
:1930-1950 :Hollywood movie(novel moving into screen)
:21c :change in media production and media consumption, blockbuster

-Rhetoric and spatialised memory
:Benjamin Wooly:computer media`s metaphorical desktop

-Edutatinment and the eighteenth - century enlightment
:Babara Maria stafford observes computer garaohics and educational software think of the past media

2. A sense of dejavu & conclusion

dejavu
:Seen this or been here before.
:The contextual meaning of dejavu.
:Visual realit is imaination diffrered from real reality.
:Based on memory

Bollywood movie- from india

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Memory is kind of some media.
and how can we regonize some stuff. that is really important.
It makes us what we want or wish.

Week10 1.4.1

teleological (목적론)
cave painting -> fax machine,mobile phone
rheingold's historical scheme -> 전부터 거슬러 올라가서 생각해 봄
cave painting appears to hold the seeds of the faxmachine.

Peter Weibel 's stage 8 : real technological developments in image media production and transmission

michel foucault and genealogies of new media
"emitation painter" => want a real painter

Week9 1.3.1~2

revolutionary -> historical perspective

Vanguard VS Modernism

polarised : Media characteristic

im - mediacy : Is continued in transparent state.
hyper -mediacy : More than thing which we want, influence.

Old media in new times?'Digital television' is not a new medium but is best understood as a change in the form of delivering the contents of the TV medium.

House telephone and cell phone..people are sensitive in change, It is important that keep consecutiveness that change.
I can know that "new" can not become occurring in perfectly empty state.