Week10 1.4.2

new media and the modernist concept of progress

- Computer artists come to the instrument from art rather than computer science.(Youngblood 1999:48)
- In the name of 'progress' our official culture is striving to force the new media to do the eork of the old.(McLuhan and Fiore 1967a : 81)
- Deferred future of new media :because of technological underdevelopment. :be used and understanding according to older, existing practices and ideas.-The view of modernist aesthetic :medium has to be genuinely new from the past and old mediacomment
All of thechologies are from art related to old media and new media. art is not just art.
art is base on thechology I think. just like our mother.

Week15 1.6.5 Last class

'the medium is the masage'

I think that this sentence is very important.And,

'the new media are not brigdes between man and nature' .They are nature.Mcluhan famously views technology as 'extensions' of human capacities and senses.

Definition of technology poses increasingly complex questions as technology itself become more complex :

1. humans and machines 2. Causally 3. 'self-extending' 4. the question of technology in culture

If we answer 4 in the negative, then we see how the question of technology opens onto the question of the physical basis of culture.MetaphysicalRealism and NominalismSoft determinism - means determinist consequences resulting from indeterminate causes.‘What then are the consequences of taking the physical effects of technology seriously?’This question is final question.It entails that we can no longer separate physical from cultural processes, or matter from meaning.All medium is 'extentsions of man'.This is conclusion.I think that if medium is conecting all human's sense.So, learn about medium is fun. It's unlimitted

Week 14 1.6.4

* The many virtues of Saint McLuhan 1. The extension thesis 2. The environmental thesis ex)robocop 3. The anti-content thesis ex) the medium is the message

* thesis ->opinion, view point

* Aristotle- soul(basic), body(tool)
* Marx - Nature is not so fast, but it can be changed by human.
* Kapp- compare human organ and technology
* Bergson- prosthetic

I just like with McLuhan's thingking. The medium is the message. In the past people think only contents. Because the contents is one's thinking and essence. So it is important, we must find it. However, today it is changed. The medium is imoportant too. Because when you get the information as different way, you feel different. For example, we can see the event at the newpapers or TV. Newpapers can say to you with anyone's viewpoint. at the same events different newspapers can say to you differently. TV is likely to be differently. But we can see CNN news about USA and IRAQ war. Or We can see IRAQ broadcast about same problem. Are they same? No they are different. So it is so important we see the essence.

Week13 1.6.1

Marshall McLuhan & Raymond Williams talk about very different theorists of media.But between McLuhan and Williams is different.McLuhan says new media change everything.Williams tells media can only take effect through already present social processes and sustain existing power relations.There are the status of McLuhan and Williams.One thing is Mainstream of media studies played technological elements medium has.And Williams and Mcluhan carried out their influential work in the 1960s and 1970s.Marshall McLuhan’s major works are “The medium is the message” and “global village”.People call opposite of popular culture 'Central culture'.What does mean central?I think it comes from people’s an idea.Central likes traditional and good.But I think popular also is good.Culture never comes into popular.

Week13 1.5.5

The ‘culture industry’, the end of democratic participation and critical distance, is Strinati and Alan Meek.Mass society critics feared four things.First, the debasement and displacementSecond, the erosion of high cultural traditionsThird, loss of the ability of these cultural traditions to comment critically on society 's valuesLast, the indoctrination and manipulation.Totalitarianism is Fascism and Stalinism.It appears upon standardization, political indoctrination.And people are controlled 3S, sex, screen, sports.In those days popular culture grows up!!!Because of viewer are getting more.The ‘mere’ consumer comes from tyranny of market.I think couch potato is good case.Active looking back to a pre-mass culture are the recovery of community, the removal of central authority, control, online publishing and virtual communities.The Brechtian avant-garde and lost opportunitiesv are Bertolt Brecht and Walter Benjamin.Bertolt Brecht says the Radio as an apparatus of communication.He also speaks two-way channels of communication in radio.I think nowadays radio web service offers listener to bring into relationship.Web service is real-time. So listener can send their tales that time.Walter Benjamin talks about “aura”.The “aura” means quality or feeling that seems to surround a person or place or to come from them.

Week12 1.5.1

1 The question - One is to kill TV - by Jaron Lanier - Celebrate as overcoming -> Negative limits, oppressive feuture -> Dominant analogue meida - Superiority of new meida -> Retro spective projections -> Post-hoc rationalisations of change

2 the technological imaginary - Psychonalaytic theories - The imaginaire -> Jcques Lacan -> 'real' & 'symbolic' -> Not refer poetic activity of fantasizing - Understanding the conditions -> Seeing values a culture -> Understanding how the concentrate object## The second subject is 'The discursive construction of new meida'.

3 What is discursive- Language doesn't merely describe a pre-given reality. - Language is operating such as microscopes, telescopes and camera elaborated.:: a sense of repetition in how media change - deja vu - the contextual meaning of deja vu:: Determine the kind of media:: Discursive construction of new meida

What is old media? Is it photography or Television ? Somebody hate Television. Because they think television is foolish box .Right, New media like interactive art or game is excellent. However, Television is also excellent because it express many stories through moving image.

Week11 1.4.3~4

1. The return of the middle ages and other media archaeologies

-Kevin Robins:
:images now concerns not digital futures.
:to be antique and forgotten media( the panorama. the camera . the stereoscope)
:image->history

-The ludic(cinema and games)
:1900-1920 :panorama(real &fake using films)
:1930-1950 :Hollywood movie(novel moving into screen)
:21c :change in media production and media consumption, blockbuster

-Rhetoric and spatialised memory
:Benjamin Wooly:computer media`s metaphorical desktop

-Edutatinment and the eighteenth - century enlightment
:Babara Maria stafford observes computer garaohics and educational software think of the past media

2. A sense of dejavu & conclusion

dejavu
:Seen this or been here before.
:The contextual meaning of dejavu.
:Visual realit is imaination diffrered from real reality.
:Based on memory

Bollywood movie- from india

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Memory is kind of some media.
and how can we regonize some stuff. that is really important.
It makes us what we want or wish.