* The many virtues of Saint McLuhan 1. The extension thesis 2. The environmental thesis ex)robocop 3. The anti-content thesis ex) the medium is the message
* thesis ->opinion, view point
* Aristotle- soul(basic), body(tool)
* Marx - Nature is not so fast, but it can be changed by human.
* Kapp- compare human organ and technology
* Bergson- prosthetic
I just like with McLuhan's thingking. The medium is the message. In the past people think only contents. Because the contents is one's thinking and essence. So it is important, we must find it. However, today it is changed. The medium is imoportant too. Because when you get the information as different way, you feel different. For example, we can see the event at the newpapers or TV. Newpapers can say to you with anyone's viewpoint. at the same events different newspapers can say to you differently. TV is likely to be differently. But we can see CNN news about USA and IRAQ war. Or We can see IRAQ broadcast about same problem. Are they same? No they are different. So it is so important we see the essence.
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